As great as the 1990’s were for the 50-plus year-old brand from Treviso, Italy (riders won seven out of 10 Tours de France on Pinarello frames), our love for Pinarello dates back to that utterly unbelievable image of American Alexi Grewal winning the 1984 L.A. Olympics aboard a one-off white, red, yellow and blue Montello SLX. We were hooked! Fueled by demands from the world’s best racers and a true love for technology, the Pinarello family has outpaced all other Italian manufacturers when it comes to use of cutting edge materials (aluminum, carbon, metal matrix, scandium, magnesium—you name it) and innovative manufacturing techniques. Thanks in large part to the sheer number of great riders that have ridden to victory on Pinarello frames, we don’t need to sell a Pinarello. The brand sells itself; we usually just help the future owner figure out which model is best for the way they like to ride!